The end of the media comedy show has now come to the end with the inauguration of Donald Trump as President of the United States and leader of the free world. Whether commodities go up or down, whatever happens in the world economy on the international monetary scene, with sovereign wealth funds and government decisions is something that you really cannot do anything about.
You may have read our last article about the newspaper advertising dying – well this is probably their death notice.
Major city newspapers* are now charging a minimum of $96.78 for only one day’s classified advertising (a minimum of 6 lines @ $16.13 per day.)
There are two piles of applications for your vacancy on your desk.
The first pile is small: those will be the ones to get an interview. The second one is the unsuccessful ones, the ones on their way to the bin.
Now, have another look: let’s say that you disregard age, sex and name and only look at their suitability for the job. Can you honestly say that you have been fair in your initial assessment? Did you assume that because someone is 59 years old they are computer illiterate? Is your waste-paper basket going to consume that female with two degrees and solid experience in your field because you thought that she might need time off to look after children? Or maybe you couldn’t pronounce the name of the very best candidate whose contribution to your company would be way ahead of the pack, so you didn’t consider him.
Every employee should contribute to your profitability.
- Standards: When interviewing applicants lay down the standards that you expect both in achievement and personal behaviour.
- Sharing progress and goals: Set up a tracking board that you can control by computer so that everyone in your organisation can see the daily progress and goal achievement. It may be new customers gained, material output or other gains. Use symbols such as flashing lights for major achievements.
There is an important rule when hiring new staff: aim for profit!
There are rules when taking on a new person: that person must not only fit in to the company culture, be honest, able to work with a team and be productive. They must also contribute to the company’s bottom line.
Profit is not a dirty word. Every single employee must add value to your company, namely profit. Without profit companies cannot exist. They cannot attract investment, they cannot grow and they are subject to industry, national and global downturns. The greater the profit the healthier a company is.