There is an important rule when hiring new staff: aim for profit!
There are rules when taking on a new person: that person must not only fit in to the company culture, be honest, able to work with a team and be productive. They must also contribute to the company’s bottom line.
Profit is not a dirty word. Every single employee must add value to your company, namely profit. Without profit companies cannot exist. They cannot attract investment, they cannot grow and they are subject to industry, national and global downturns. The greater the profit the healthier a company is.